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Netflix and


Segment Size = 7.5%

Stress Score = 1200

Increase Costs Score = 1175

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Netflix and Leave is feeling the pain of the increase in the cost of living. Their Increase Costs Score of 1100 is high, although by no means the worst of all groups, and the story is similar for their Stress Score of 1200. A saving grace for Squeezed Subscriber is that they are insulated from increasing mortgage repayments since most are either renting or in social housing. As the name suggests, they are a big user of subscription services, which is potentially something they will need to rethink in the coming months. Their approach to modifying behavior to save money leaves something to be desired.

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