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Learning to


Segment Size = 2.9%

Stress Score = 900

Increase Costs Score = 1000

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This individual has a skew towards the younger generation and with a sizable amount of homeowners. This puts this individual in a tricky position. Interest rate hikes spell increasing monthly payments, which added to their rising food bill, result in a high Increase Costs Score of 1000. Compared to other segments, Laissez-faire has quite a blasé approach to the cost of living crisis. They are one of the least likely individuals to change their behavior in response to changing financial circumstances, which goes a long way to explain their high Stress Score. Unfortunately, this young individual will feel the squeeze, especially if they do not make financial management improvements.

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