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Segment Size = 12.3%

Stress Score = 1400

Increase Costs Score = 1075

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Gas Guzzler is significantly impacted by the cost of living crisis. Their Stress Score of 1400 is one of the highest of all segments. After paying the gas and electricity bill, Gas Guzzler is likely to be below the official poverty line. The price rises on the horizon are going to worsen the situation for this individual. This individual has a high likelihood to use food banks and be at the mercy of inflated convenience store prices when doing their weekly shop. Meaning, as well as fuel poverty, many in this segment will experience food poverty. This individual tends to feature older and more financially risk-averse individuals whose savings are being stripped away by rampant inflation.

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