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Blessed Not Stressed


Segment size = 5.1%

Stress Score = 300

Increase Costs Score = 1300

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Blessed not Stressed is one of the segments that is least in the firing line in terms of struggling from fuel poverty. Their solid financial position provides good insulation against the overall rising cost of living. This group is very likely to have secured their own home and has little or nothing left to pay in terms of mortgage repayments, so will not be affected by interest rate rises. Just because this group can weather the increased costs does not mean it will sit back and accept it!

Expect this individual to be poring over spreadsheets detailing their current expenditures with an eagle eye for cost savings. Due to their abundance of resources and frugality, their Impact Score is very low despite having a high Increase Costs Score.

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